If Seth Godin wrote only 'good enough' posts on his blog, would he still have a readership? That's the question that occurred to me after reading his recent post about 'good enough being good enough.' (And if that would happen, how would Seth differentiate his good enough blog from the competition - the other 'good enough' blogs out there?)
We don't read Seth's blog because he is merely content with dishing out the 'good enough.' We read him because he's always on the look out for the next big idea - even if the next big idea happens to be 'good enough.'
And when 'good enough' is alive and kicking amidst us, Seth will continue to look for the next big idea and we'll continue to read him. Which means that 'good enough is never going to be good enough.' Not for Seth. Not for us.