What I am going to tell the future

Just finished sending in my entries for the APSotW 'tell the future something' assignment.

Am quite pleased with a few, but I'd love to know which ones of these strike a chord with all of you.

(Just to sum up the task : what would you tell the future about brands/advertising/planning if you had only one sentence to say it in?)

* Any communication task can be reduced to an information flow problem.

* A brand is the recipient of a premium people are willing to pay in terms of price, time, attention, involvement, emotion, etc.

* Talking is not the same thing as communicating.

* Everything that has a beginning has an end - including your brand, your brand idea and the every day engagement you are now having with your consumer.

* A brand is a common shared experience between 2 or more people.

* Communication should be as simple as possible, but not any more simpler.
(misquoting none other than Albert Einstein!)

*A brand is anything that makes an attention profit - giving away a little of it to get lots more back.

* There are two approaches to do everything; an idea is the shorter one.

* The shorter and tighter the feedback loop between a brand and its consumers, the more successful it will be.

* Communication is what you are saying when you are not saying anything.

* (For planners:) What you know is always a subset of what you should know.

* If you aren't a consumer, you cannot be a marketer.

[Before being relocated here, this post was originally written for a now defunct blog collective for planners.]