Atticus Winners

LIST OF ATTICUS WINNERS

2006 Grand Prix Winner (from the Strategy category)

• 'My Brain Hurts - The Digital Revolution is Leaving the Consumer Behind'
  by Simon Silvester, Y&R EMEA, London

2006 Advertising Category Winner

• 'Network Creativity'
  by William Charnock, JWT New York

2006 Branding and Identity Category Winner

• 'The Elongating Tail of Brand Communication - An Approach to Brand-Building Incorporating Long Tail Economics'
  by Iqbal Mohammed, Ogilvy & Mather Bangalore

2006 Digital Communications Category Winner

• 'Moments'
  by Andy Chambers, Daljit Singh, Mike Bennett and Fergus Jackson, Digit London

2006 Marketing Research and Insights Category Winner

• 'Giving Digestive Health a Second Thought'
  by Joseph Heath, Rainey Kelly Campbell Roalfe/Y&R London

2006 Media and Communications Planning Category Winner

• 'Navigating the Seas of New Media'
  by Nigel Hollis, Millward Brown, Fairfield

2006 Corporate Category Winner

• 'This Year Next Year'
  GroupM, London  

2006 Under-30 Essay  Winner

• 'There comes a point at which ever-increasing consumer choice does more to confuse than to liberate'
  by Erin Newby, Rainey Kelly Campbell Roalfe/Y&R, London

2005 Grand Prix Winner

• 'The Advertised Mind'
  by Erik Du Plessis, Millward Brown Johannesburg

2005 Relationship Marketing Category Winner

• 'SPAM SPAM SPAM SPAM'
  by Simon Silvester, Y&R/Wunderman EMEA, London

2005 Public Relations and Public Affairs Category Winner

• 'Substance Sells: Aligning Corporate Reputation and Corporate Responsibility'
  by Bennett Freeman, Burson-Marsteller, New York

2005 Media Category Joint Winners

• 'Changing the Internet Audience Measurement Standard'
  by Peter Callius with Anders Lithner and Stefan Svanfeldt, SiFo Research International, Stockholm

• 'Where Next for PVRs?'
  by David Fletcher, Mediaedge:cia, London

• 'Jerry's Jam'
  by Aruna Natarajan, MindShare, Shanghai

2005 Strategy Category Winner

• 'Sponsorship's Holy Grail'
  by Raymond Bednar, PRISM Dearborn

2005 Market Research Category Joint Winners

• 'Making the Product the Hero'
  by Greet Sterenberg with Malcolm Baker, Research International Rotterdam, Research International London

• 'Accidents Waiting to Happen'
  by Gordon Pincott, Millward Brown, Warwick

2005 Internet Communications Category Winner

• 'A Hallyu Story'
  by Bharadwaj Ramesh, GroupM, Shanghai

2005 Corporate Category Winner

• 'The Redport'
  by Gloria Gibbons, Ogilvy Healthworld London

2005 Under-30 Essay Winner

• 'A Short History of Blogging, 2000-2020'
  by Elizabeth Nolan, Brand Buzz, New York

2004 Grand Prix Winner (from Market Research Category)

• 'The Human Wave: The Future of Technology and Its Impact on Our Lives'
  by Kunal Sinha, Ogilvy & Mather, Mumbai

2004 Advertising Category Joint Winners

• 'Brand Crazy Japan?'
  by Martin Karaffa with Michael Grandit and Dave Cockburn, JWT Japan, JWT London

• 'Chinese Consumers, Chinese Brands and the MNC Learning Curve'
  by Tom Doctoroff with Ratan Malli, JWT/Bridge Advertising, Shanghai

2004 Public Relations and Public Affairs Category Winner

• 'Is Public Relations Now Too Important to be Left to Public Relations Professionals?'
  by Harold Burson, Burson-Marsteller, New York

2004 Media Category Joint Winners

• 'Where’s Debbie? - How consumes influence each other and practical steps brands can take to understand and harness word of mouth'
  by David Fletcher with Sonia Holland, Mediaedge:cia, London

• 'Evidence That TV Advertising Works'
  by Andy Farr, Millward Brown Optimor

2004 Strategy Category Winner

• 'Service With a Snarl'
  by Simon Silvester, Y&R/Wunderman EMEA

2004 Market Research Category Winner

• 'The Challenge of the Low Income Consumer in Latin America'
  by Bernardo Geoghegan with Aloisio Pinto and Marcela Cadena, Ogilvy & Mather, Buenos Aires; Ogilvy & Mather Sao Paulo; Ogilvy & Mather Bogota

2004 Internet Communications Category Winner

• 'Next Generation Marketing'
  by Shawn Burns, Wunderman, Paris

2004 Corporate Category Winner

• 'Thought Leadership Series'
  Einson Freeman, New Jersey

2004 Under-30 Essay Winner

• ‘Marketing is the price paid by consumers for being more important than producers.'
  by Eleanor McDonald, Mediaedge:cia, New York